What has stoked my interest is the particular evolution of the sound in Buenos Aires. Before 2000 Argentine Cumbia was associated with a placid Romantic style. However, after 2001's economic crisis, a sub-genre appeared under the umbrella of Cumbia Villera (cumbia from the villas; the poorest areas of the city). Though criticised by many as a style which glorified drugs, violence and crime and held in contempt by the upper classes, it was a social phenomenon which grew directly out of the crisis, felt hardest by the poorest. The music is an expression of life in BA's slums much as Baile Funk was in the favelas of Rio de Janeiro.
Damas Gratis, pioneers of Villera sound.Eight years on a new wave of artists influenced by Cumbia Villera and brought together by ZZK Records are experimenting with the sound and pushing it in a thousand directions: think cumbia remixes of Animal Collective, Clipse, minimal cumbia or even cumbia vs Peruvian Huayno! They are taking the rhythms of the street and making them global, bassy and funky. They also have awesome flyer designs:
Courtesy of the world-wide-web and the ease of travelling, mutant cumbia is escaping the continent and taking the underground, dance hungry world by storm. Helped by artists with world-wide appeal and "nuff-respect", (super-star-ghetto-bass crew: Diplo, D/J Rupture, Uproot Andy, Radioclit etc) the tracks are reaching ears in New York, Montreal, Norway and even London. ZZK are currently touring the US for the second time and set to play at this summers Coachella.
What you have to remember and what Grant Dull, the co-founder of ZZK explained is that independent record labels and distribution is near non-existent in Latin America, when compared to a city such as London or NY, for it's size BA is surprisingly musically homogeneous. Therefore the growth of the scene has been dependent on the Internet, networking, blogging, myspace, mashups and mixtapes. Luckily for them and us, the net-underground has latched onto it. I am latching on to them and adding my line to the web.Here's how you get into it:
@ ZZK Records download their free mixtapes, scour the site for free MP3s, mashups etc, find something you like: buy it!
@ There is a world of music blogs which keep their fingers on the global pulse and have MP3s, mixes etc:
Diplo's Mad Decent,
DJ Rupture's Mudd Up!
Matt Shadarteks Dutty Artz
XL8R Magazine
Ghettobassquake
La Family Dub
Masala
Discontent
Look out for some updates, posts and new music on this blog! A mix is in the mix after the recent mix I did mixing up deepstep and techno (Download here!)
